Victoria Mortimer is an audience specialist and freelance reporter based in New York. She has a master’s in audience engagement and product development in media from New York University. She currently works in the data and insights team at The Daily Beast and previously worked at LA NACION and the Financial Times.
FT.com and FT app redesign proposal: How to include social media elements in newshomepages? - Financial Times & NYU, 2024
audience & product projects
Las incansables batallas de los Deliveristas - palabra. por NAHJ, 2025
El programa que redujo el embarazo adolescente en Argentina en casi un 60% hoy corre peligro - Latfem, 2024
Lollapalooza Buenos Aires 2023 para Ohlalá - Billie Eilish, Rosalía, The 1975
Defendió sus derechos y hoy es la primera universitaria con síndrome de Down en Salta - La Nación, 2019
Salir de la cárcel: con la poesía, ayudan a mujeres a empezar una nueva vida - La Nación, 2018
Desde México hasta la Patagonia: una joven pareja viaja concientizando sobre la contamnación por plástico - La Nación, 2018
words in spanish
The Ongoing Battles of “Deliveristas” - palabra. by NAHJ, 2025
This Spanglish bookstore in New York is reclaiming Bushwick’s sense of Latinidad - NACLA, 2025
Beyond the Page - Substack, 2023-2024
Argentine women find collective solutions to a punitive prison system - NACLA, 2024
What are the responsibilities of a Community Manager? - Community-Led Alliance, 2023
Is blogging still worth it in 2023? - Medium, 2023
What is multilingual content marketing? - Unita, 2022
How to boost engagement in online communities - Medium/Unita, 2022
How to make online communities more accessible? - Medium/Unita, 2022
SEO content & words in english
interviews
Social media promotion for a visual investigation on Mexico-China ties for the FT
Trump’s first 100 days - carousel explainer for the Financial Times
UK Budget in charts - carousel explainer for the FT
Inside Kim Kardashian’s $4bn shapewear empire - social media strategy for the FT (~4mn accounts reached)
How will Nasa return two stranded astronauts? - carousel explainer for the FT
Global markets have been shaken up. Here’s why - carousel explainer for the FT (36k likes)
Where does Kamala Harris stand on key policy issues? - election coverage for the FT’s social media
FT’s US election WhatsApp channel featured in The New York Times
Ukrainian influencer intervention at the 2023 MET Gala - TikTok video for Ohlalá (14k views)
The curious insight found on Barbie’s movie posters - Instagram reel for Ohlalá (980k views)
2023 MET Gala's theme - Instagram reel for Ohlalá
The viral trend of actresses who decide to wear no shoes at events - TikTok video for Ohlalá (26k+ views)
#CoveringClimateNow - Instagram stories for La Nación’s climate account
#HablemosDeBullying - Instagram reel for La Nación