Victoria Mortimer is an audience specialist and freelance reporter based in New York. She works as a Growth and Engagement Journalist at the Financial Times, and previously worked in the data and insights team at The Daily Beast and as a reporter and social media editor at LA NACION. She has a master’s in audience engagement and product development in media from New York University.
FT.com and FT app redesign proposal: How to include social media elements in news homepages? - Financial Times & NYU, 2024
Building an ‘audience data diary’ to track reader growth and engagement - IJNET, 2025
audience & product projects
Las incansables batallas de los Deliveristas - palabra. por NAHJ, 2025
El programa que redujo el embarazo adolescente en Argentina en casi un 60% hoy corre peligro - Latfem, 2024
Lollapalooza Buenos Aires 2023 para Ohlalá - Billie Eilish, Rosalía, The 1975
Defendió sus derechos y hoy es la primera universitaria con síndrome de Down en Salta - La Nación, 2019
Salir de la cárcel: con la poesía, ayudan a mujeres a empezar una nueva vida - La Nación, 2018
Desde México hasta la Patagonia: una joven pareja viaja concientizando sobre la contamnación por plástico - La Nación, 2018
words in spanish
How Reddit became a lifeline for immigrants in Trump’s America - Prism, 2025
The Ongoing Battles of “Deliveristas” - palabra. by NAHJ, 2025
This Spanglish bookstore in New York is reclaiming Bushwick’s sense of Latinidad - NACLA, 2025
Beyond the Page - Substack, 2023-2024
Argentine women find collective solutions to a punitive prison system - NACLA, 2024
What are the responsibilities of a Community Manager? - Community-Led Alliance, 2023
Is blogging still worth it in 2023? - Medium, 2023
What is multilingual content marketing? - Unita, 2022
How to boost engagement in online communities - Medium/Unita, 2022
How to make online communities more accessible? - Medium/Unita, 2022
SEO content & words in english
interviews
Social media promotion for a visual investigation on Mexico-China ties for the Financial Times
Trump’s first 100 days - carousel explainer for the FT
UK Budget in charts - carousel explainer for the FT
Inside Kim Kardashian’s $4bn shapewear empire - social media strategy for the FT (~4mn accounts reached)
How will Nasa return two stranded astronauts? - carousel explainer for the FT
Global markets have been shaken up. Here’s why - carousel explainer for the FT (36k likes)
Where does Kamala Harris stand on key policy issues? - election coverage for the FT’s social media
FT’s US election WhatsApp channel featured in The New York Times
Ukrainian influencer intervention at the 2023 MET Gala - TikTok video for Ohlalá (14k views)
The curious insight found on Barbie’s movie posters - Instagram reel for Ohlalá (980k views)
2023 MET Gala's theme - Instagram reel for Ohlalá
The viral trend of actresses who decide to wear no shoes at events - TikTok video for Ohlalá (26k+ views)
#CoveringClimateNow - Instagram stories for La Nación’s climate account
#HablemosDeBullying - Instagram reel for La Nación